Archive for July, 2010

Custom Websites Are Cost Effective

Sunday, July 25th, 2010

Focusing on a custom website design to target the audience, is cost effective, and will generate revenue for your businesses. The designs of professional websites have been tested for numerous years to help increase the web traffic with means such as Pay-Per-Click (PPC) and sponsored links from the major search engines.

In 2006, Google lead the search engines with 49.2% of the sponsored links, Yahoo had 23.8%, and MSN had 9.6%. These major search engines knew in 2006 the importance of partnership with the websites to generate revenue and internet exposure using PPC techniques.

The business owner bids on the certain key words or phrases the internet users insert for searches. The bids give a placement on the search engine results pages and increase the exposure to internet users. The business owners are only charged when the users click on the advertisement that links to the business webpage.

Although a user clicks on the link to a webpage, it does not guarantee a sale so having a custom website design to capture the interest of the users is crucial for potential business using PPC advertising.

The well designed site needs to be clear and concise with interesting facts to entice the visitors to view the site and place an order for the products or services. This method includes an enticing “call to action” on the pages of the website directing the visitor to the shopping area.

The custom design will have other hidden features for the business owner. They must be able to monitor and track the clicks on the site as well as the customer inquiries and sales. The specifically designed site should provide detailed reports on all the visitors and the actions taken on the various web pages.

Using the PPC advertising allows business owners to target geographical areas with a flexible budget for the results and goals of the business. This addition to any site will help increase the profits and create a custom website design with SEO high performance.

Correct Planning – Will Guarantee Effective Results

Tuesday, July 20th, 2010

Website design can be a complex task if the designer is unfamiliar with development and design. Sure, there are templates from numerous companies that help design the site yet the limited templates lead to the sites appearing the same without any personalization for the business. This leads many to have a custom website design to stand out in a crowd compared to the options of blending in.

Therefore, you want to have a custom design for your website. You need to take the time to focus on the main goals of the site other than making money. You need to know or have an idea of what you want your site to look like. Include the visual effects, photos, videos, type font, colors used for the words, and background, and how you want to appear to your potential customers.

Think about the type of business you are representing. You can get some ideas from other competitors to see what they use on their websites and how it appears to the internet users. Think about how the site appears to you and how you can negotiate the site and pages. This will give you a basic idea of how you want to create your site.

Focus on the design to create a customized website. You will want to include photos of the business, building, and management personnel for a personalized touch to the site. This puts a face to the business and is appealing to internet users. They are so used to seeing only a business name but not the individuals behind the scenes.

Have a personal note or statement from the CEO, President, or Owner of the business to the visitor. This personal touch expresses the appreciation for the individual’s time to review the site. It helps to generate a trust and confidence that the visitor is more than a number to the business.

Computer Language – Are You Fluent?

Thursday, July 15th, 2010

When creating a website, there are heaps of hidden computer language coding involved that are generally overlooked or unknown. The once complicated tasks of creating webpages has evolved into a simple process of using templates that are predesigned with the complex languages for user friendly experiences.

Several types of codes are used with each template that includes JavaScript, Visual Basic, and C++ as well as HTML. These languages work together to create the majority of the sites on the internet. Since they are user friendly and do not require knowledge of the applications, they are very appealing.

Experienced programmers and coders are employed by various companies for the sole purpose of making the widely used templates on sites perform template coding and creation. They have vast knowledge and training with code writing to construct the templates for users with limited programming experience or education.

Template coding is a highly recognized skill that evolves with frequent changes in technology. With such changes brings more innovative means to create the templates that feature flash graphics, drop down menus, search engine optimization, and email responders. All the features are well known by website owners new and old relying on the applications to help run the businesses on the internet.

The average user of the internet is unaware of the template coding or procedures used yet know they want a certain performance. Due to the desires of users, the coding often is updated and changed to meet the every changing need of users.

This evolving change brings a certain element to the templates that have features to enhance the website with simple selections of the user. When users discuss the desires with the programmers they are able to help the coders create more features for other users while also maintaining control of their essential needs for their templates.