Archive for June, 2011

How to increase traffic to your site

Thursday, June 23rd, 2011

Internet marketing has fast become the preferred marketing method for many businesses. It is easier than it ever was to market your business online, with choices such as online newsletters and e-commerce websites becoming more and more popular. Read the following article, and get some great ideas on how you can use electronic communication channels as a part of your internet marketing strategy.

Add the words “simple” and “easy” to your online marketing lexicon. People dislike products that seem complex or hard to use, so when you say things like “simple to use,” customers feel better about trying your product. This is a wonderful way to increase traffic and sales.

The purpose of Internet marketing is to recognize a problem in which you should fix. When you start your day, create a list of questions that need answering. You will want your customers to tell people about you through word of mouth, help them and they will do this.

Choose a charity to support. Select a charity your customers will be interested in and give plenty of information about this charity on your site. Your image will improve and the charity gives you free advertising. Your image will grow and reshape and your customers will want to give you business over many other people.

Increase your online presence by promoting your products on popular online website. While there will be some cost involved, it will get you noticed. The more daily visits a website has, the more potential customers will become familiar with your brand.

A personal touch can go quite a long way in an ad campaign. Post your real picture and name to your website. You can have a handwritten welcome statement.

Use social networking sites, like Facebook or MySpace, to target a specific market. Don’t spam people though; the media sites have been policing spam recently and have even taken some people to court.

Only place original and relevant content on your site. This type of content will attract search engine attention and will give your customers content that they can appreciate. This ensures the most beneficial outcome for your site.

Being listed with Google is vital to achieve successful internet marketing. Focus on the most popular search engines, and optimize your site with keywords your target audience will look up. You can list your business on directories such as Yahoo Maps, Google Places or Yelp, for instance.

Remember your specific goals and stick with them. Determine the type of articles you wish to write and which directory you will be submitting them to. Make sure this content is adapted to your audience, and encourage people to share these articles with their friends. Keep a list of the various guidelines that you can refer to before writing.

When it comes to Internet marketing, it can be a little overwhelming, but it doesn’t have to stress you out. Try one or more of the tips provided in this article to improve your online presence and market your business to your targeted customer base quickly and efficiently. A lot more people today appreciate electronic messaging, which explains why Internet marketing can help you gain a lot of profits.

Advice To Help You Utilize The Power Of Email Marketing

Wednesday, June 15th, 2011

As more people rely on their computers for information, emailing your customers is one of the best ways to communicate with them. If you are considering creating an email marketing plan, apply all the tips laid out here to get you started.

Use as few graphics as possible in your email marketing materials. Some email programs may block graphics, so if your email is heavily dependent on pictures some of your audience won’t be able to read your email. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.

Your email subscribers are very likely to be reading your emails from a mobile device such as a smartphone. You’ll have much less screen area to work with on these types of devices. Test your emails out so that you know they’re legible on mobile screens.

When you are following up with customers, you should try to send out a follow-up email with a message to remind them about your products. Invite them to shop at your store as well. Offering an incentive at the closing of your email, such as a money-back guarantee, is a way to make the message even more effective.

Come up with a publication schedule that you can stick to. If at all possible, plan for your newsletters to be published the same day each week. It is even better if you can have them out around the same hour of the day as well. Your customers will know when they will get email from you and will, therefore, be able to look for it.

Stay consistent. All of your emails should employ the same color scheme and feature the same logo. The font you choose should be something that everyone can clearly see. People will begin to recognize the emails that you send and look for them. You should always have a goal of becoming familiar to your customers, especially when you are using an email marketing campaign.

Email marketing can be made more effective by giving your customers options. Allows your subscribers to select the number of messages that they would like to get, and the amount of information that they want to disclose to you. The more perceived control the customer wields, the more at-ease they will be handing you everything you need to succeed with them.

This may seem like an obvious tip, but it’s important to be sure that every email address is correct on your mailing list. It is a waste of your time having to fix incorrect information and re-send emails when you find them returned due to an invalid address. It is simply a waste of time.

Now that you’ve learned quite a bit about email marketing, it’s important that you let that knowledge sink in. Feel free to review this article at your convenience, or bookmark it for later reference. By making use of its advice, you will likely be able to improve the quality of any email marketing efforts you undertake.

EasyAzon: The Quickest Way to Add High Converting Amazon Links to your Blog

Wednesday, June 8th, 2011

I have to admit, in the past I hadn’t really put much energy into consistently adding Amazon links or increasing Amazon earnings.   My biggest reason for neglecting to focus on this income source was a lack of time.  So when I heard that Chris Guthrie’s new plug in, EasyAzon could save me time, I was all for checking it out.

I’m always in a time crunch and the last thing I want to spend my time doing is searching for relevant Amazon links.  After all, it’s not the most exciting thing to do.  But recently, I’ve discovered a plugin that does most of the work for me – saving me time and research efforts.

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