Archive for March, 2018

A short review of Radar.io

Tuesday, March 13th, 2018

For today’s mobile app developers, the real challenge is finding creative and innovative ways to use all the location data that your users are generating. One easy way to do that is by deploying a location platform for mobile apps like Radar (radar.io). With Radar, developers can quickly add location context and tracking to their apps with just a few lines of code.

Radar is a New York-based tech company, and members of its executive team have experience at companies such as Uber and Foursquare. That gives you an idea of the type of company that could deploy a location platform like Radar to drive future business growth. Big-name clients of Radar already include Chick-fil-A, Warby Parker, Gas Buddy, Raise and Seat Geek.

As you can probably tell from this abbreviated client list, there are plenty of use cases for Radar, including shopping, travel, food, entertainment, social media, and on-demand delivery services. Many companies today are adopting a mobile-first mentality, and new platforms such as Radar (which launched in May 2016) make it easier for developers to create best-in-class apps that really help them make better use of all the location data out there.

And, unquestionably, there is plenty of location data out there – Radar has been installed on millions of devices and currently processes billions of locations each week. Radar regularly tweets out geographic maps, showing exactly how much data is being sent out each week.

By far, the most popular use for the Radar platform includes the construction of “geofences.” In other words, you can construct a “fence” around a particular geolocation (usually a business or your home). As soon as a user enters this geofenced area, a mobile app can execute a command. For example, say that you are a fast food company in a large metropolitan area – every time one of your mobile app customers enters a geofenced region that you set in advance, you could send out a special coupon, discount or promotion.

In terms of geofences, Radar is different from other location platforms in that it also comes with “stop detection” – this simply means that it offers developers the option to wait for a user to stop within a geofenced area before sending out an offer or promotion. Just think of why this is important – if you are walking through a crowded shopping mall, you don’t want to be flooded with offers on your phone as you walk by various stores. Instead, you should only get an offer from a store where you have stopped. That’s something that is possible for developers to add with Radar.

Moreover, to make the platform as flexible and useful as possible, Radar easily integrates with other platforms, such as mParticle, Segment, Appboy, Yext and Urban Airship. This ensures that all location data that is being collected can be used by a variety of other platforms.

And there is one more reason why Radar is such a standout location platform: it takes data privacy very seriously. Radar is not an ad tech company, and that means it won’t resell any location data to advertisers or other third parties. Moreover, it doesn’t incentivize app developers to share data to these third parties. So you can be assured that whatever app you build is not going to be viewed as spammy or intrusive by your customers.

Perhaps the best part about Radar is that it is free to use for your first 100,000 monthly tracked users (MTUs) and first 10,000 geofences. Of course, if you’re a huge national brand, you would need to sign up for the “Enterprise” version of the platform, which comes with unlimited MTUs and an unlimited number of geofences.

FINAL RECOMMENDATION: If your company is looking to develop a better mobile app, the Radar location platform can help you make better use of your customer location data, all at an unbeatable price (free).