Archive for the ‘Miscellaneous’ Category

The Psychology behind Choosing the Right Colors for Your Website

Sunday, October 13th, 2019

Did you know that simply changing the color of your copy can change your conversions and sales? It is true. Color has the power to affect our emotions. This means choosing the colors for your website is not a black-and-white decision.

Matching Your Niche to the Right Color

You want your website to fit your niche and audience, right? Some topics lend themselves to certain colors. For example, if it is a website about love and romance you might use red or purple colors on the site. Take a look at these popular colors and the emotions they evoke:

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

Red colors are generally associated with love, passion, romance, danger, excitement, action, and adventure. Red is also a great color if you want to grab someone’s attention. It is often used in the headline on a sales page. Studies have shown it generated a higher conversion rate than other colors.

Blue often represents calmness. It is often used to exhibit a professional image. It is associated with trustworthiness and success. Its a symbol of water, purity, and cleanliness.

Green often represents money. It also represents sustainable living, health, and nature. Green is another calming color that symbolizes life.

Orange often represents or evokes creativity, celebration and fun.

Purple stands for passion. It is also commonly used to represent royalty, luxury and fantasy.

White is clean. It is simple and it is innocent.

Yellow isn’t a color commonly used on websites. Yellow can cause people to feel irritated or anxious. However, it can also represent playfulness and fun. Many people associate pale yellow with youth.

Pink is a soft color. It is also a very feminine color. It is great for love, baby girls, women’s health and even young girls fashion and interests.

Brown is an earthy color. It represents simplicity, matter-of-fact attitudes and nature.

Black, while it can be dark and mysterious, is also solid. It is a color that leaves no room for doubt.

Do the colors on your website presently support the image you want to portray? Do they have the desired effect on your prospects and visitors? If you’re unsure, consider making minor changes and testing and tracking results. Test the color of your headline. Test the color of your background. Test the color of your forms too.

Color has a dramatic effect on emotions. It can motivate, inspire, and touch. Take advantage of the effect color has and use it on your site to help you achieve your goals.

Running an online business

Sunday, April 28th, 2019

What avenues are best to bring customers to you and increase your visibility?

A very effective way to generate business, thus increasing your profits, is to talk to people you know; friends, families, neighbors, hit the pavement, spread the word to everyone you know, especially those who like your business and the products you have to offer. Be creative; if one of your products is a balloon consider going to all the restaurants in your area and make a deal to have your balloons given to the children who enter. When you go to businesses or friends take a few samples of your products to show them, leave your products with them so they can look at them while you are gone and then follow-up with them and find out what they think. Make them feel a part of your business.

Networking is a great way to make business contacts and you can do this almost anywhere that you go. Your local chamber of commerce often has networking functions where you can meet other business owners in your area. You can talk to them about their business and what works for them, exchange business cards. This is a great method for making contacts. After the social function make a point to go and visit their business, develop a relationship with them.

Be apart of a community with the people you want to do business with. Join the groups they congregate in. You want to be able to be a friend that provides advice and helps out. Speak to your friends and gain their trust. This will ensure that they will listen to your recommendations and will trust your instincts on this topic. The point is to make sure the people that are buying from you are not just buyers but trusted friends. They will be who brings you the most business. Word of mouth is the most powerful tool you have and is the hardest to get. This will let others in your community know that you are real and a person. Other questions to ask your self are as follows.

What can I do when I have been running an online home business site for a couple of years but your profits are not as strong as you would like? One thing to do is to review that you are getting enough traffic to your site, if you are satisfied with this aspect of your business you might want to consider increasing your sales through the method of follow-up promotions. The beauty of this idea is that it does not necessarily bring more hits to your site but it does bring more people to your site that will buy more of your products and this will generate more income. If you have customers, at least 30 percent of them will purchase from you again and this number will continue to grow if you use the follow-up techniques that are presented in this article.

Take a good look at your customer base and realize that you can have them buying many times from you than someone else if you follow-up with them. If they already like the product they purchased from you, there is a good chance if you offer them another product or a discount on what they already purchased, they will come back to your site and buy again, and then they will spread the news of your site to their friends. When customers like a product, they tell others. The more you follow-up and offer them items from your site the faster your profits will begin to increase.

One of the techniques used in the follow-up is to reward your customers for using your site and buying your products. In addition, you can reward them for referrals to others. Special notices that say thank you for their purchase or offering a small discount if they come back or refer your business to a friend are all great ways to increase your profit margin. Another technique is when your customer signs up at your sight are sure to send confirmation messages that their request was received though instead of simply saying, ìwe have received your requestî add a little something extra in there. This is a great time to offer them something extra from your sight or a discount off there next purchase, be creative and you will be amazed at the responses you will receive.

The importance of this approach is to let your customers know that you are following-up with them to make sure they are happy with their purchase and that if they have any questions or concerns they can contact you. Do not overwhelm them with sales pitches let that become a secondary message. Make them feel like you really care about their satisfaction with your product.

How to rise above the competition in blogging

Saturday, October 1st, 2011

Technology has become very advanced these days, and in turn changed the way people communicate. This article is great for anyone interested in how blogging has changed society and how you can use it to your advantage.

Make sure you write about things people find interesting and useful. Everyday chores such as vacuuming and washing dishes are something everyone does. But, absent an innovative, engaging method of discussing such topics, you are unlikely to hold visitors’ interest if you talk about them. Select a subject that is sure to appeal to a large group of people. The point of blogging is to make people want to read what you write.

Keep your blog posts short and sweet. Providing the detail your readers are seeking is important, but too much information can be boring. Blog readers typically aren’t interested in reading something that gets bogged down in details. They want a readable blog that gets to the point!

Invite other bloggers who have found success to write guest blog posts on your blog. This can increase your content’s quality substantially. Have the guest bloggers blog about appearing on your website so that you get traffic to your site. You an do that with several bloggers so that your blog has plenty of excellent content.

Don’t be afraid to incorporate lists within your blog. Lists are a good way to break down key points, ingredients or steps for easier reference. Lists provide information in a format that is easy to view and also easy to understand.

Stay patient when trying to get new readers. It takes time for readers to find your blog. In addition, if your content is limited, there simply isn’t much for readers to consume, at first. As your blog ages, you will be able to add more content and attract more readers.

When blogging, remember to write each post informally. Blogging is a format for entertainment and allows others to create a personal connection with the blogger. It’s important that you keep that in mind when you’re writing blog posts. You want to connect to your reader base in a fun, informal manner so that they will come back for more.

To be successful, your blog must have a regular schedule. New blogs are popping up every day, and if you aren’t consistent with regard to your posting schedule, readers may just look elsewhere. Although readers might be more forgiving during the holidays and such, it is always better to post consistently.

Simple isn’t always better in the case of blogging. Learn constantly, always research and think of this like it’s a business. Learn from other bloggers with more experience, and use the different methods and strategies as you learn. Always seek to improve your blog through new methods and techniques.

Everyone in the world can see your blog; just be aware of that. The overall impact that your words will have is something that you simply cannot estimate in advance. This idea is often an empowering one, and even without monetary incentive this benefit alone drives many people to blog.