Archive for the ‘Web Development’ Category

The Psychology behind Choosing the Right Colors for Your Website

Sunday, October 13th, 2019

Did you know that simply changing the color of your copy can change your conversions and sales? It is true. Color has the power to affect our emotions. This means choosing the colors for your website is not a black-and-white decision.

Matching Your Niche to the Right Color

You want your website to fit your niche and audience, right? Some topics lend themselves to certain colors. For example, if it is a website about love and romance you might use red or purple colors on the site. Take a look at these popular colors and the emotions they evoke:

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

Red colors are generally associated with love, passion, romance, danger, excitement, action, and adventure. Red is also a great color if you want to grab someone’s attention. It is often used in the headline on a sales page. Studies have shown it generated a higher conversion rate than other colors.

Blue often represents calmness. It is often used to exhibit a professional image. It is associated with trustworthiness and success. Its a symbol of water, purity, and cleanliness.

Green often represents money. It also represents sustainable living, health, and nature. Green is another calming color that symbolizes life.

Orange often represents or evokes creativity, celebration and fun.

Purple stands for passion. It is also commonly used to represent royalty, luxury and fantasy.

White is clean. It is simple and it is innocent.

Yellow isn’t a color commonly used on websites. Yellow can cause people to feel irritated or anxious. However, it can also represent playfulness and fun. Many people associate pale yellow with youth.

Pink is a soft color. It is also a very feminine color. It is great for love, baby girls, women’s health and even young girls fashion and interests.

Brown is an earthy color. It represents simplicity, matter-of-fact attitudes and nature.

Black, while it can be dark and mysterious, is also solid. It is a color that leaves no room for doubt.

Do the colors on your website presently support the image you want to portray? Do they have the desired effect on your prospects and visitors? If you’re unsure, consider making minor changes and testing and tracking results. Test the color of your headline. Test the color of your background. Test the color of your forms too.

Color has a dramatic effect on emotions. It can motivate, inspire, and touch. Take advantage of the effect color has and use it on your site to help you achieve your goals.

How cool is your website?

Saturday, October 12th, 2019

Is your website lacking a cool factor? It is important to keep up with trends and technology. Visitors make a snap judgment when they visit your site. If it looks old and dated, it may discredit you. Here is how to design a modern and cool-looking website to stay current and credible.

When was the last time you updated your site?

This is the first and most basic question. If it was more than a year ago, chances are you are missing out. New technologies and website features are developed on a regular basis. You certainly don’t have to take advantage of all of them. However, you can freshen up and modernize your website at least once a year.

What features and functions do your prospects use?

Social networking is an easy example. Just about everyone from the age of twelve on up is using some social networking site. Facebook, Twitter, LinkedIn are just a few examples. If your audience is using these, then adding them to your site makes sense. It will help keep it up to date. It will also provide a connection to your audience.

What can you add or modify to enhance the experience?

Elements shouldn’t be added to your site just because they are cool or cutting edge. They need to support your overall goals and purpose. Take a look at the technology offered today and how it might support your business. Explore how it might add value to your customers.

For example:

Do you use video on your site? Video is a growing trend and one that many prospects respond to.

Are your prospects active on social networking sites? How can you add this behavior to your business model to add value?

Can you take advantage of your prospects and visitors to add content to your site?

Would a blog help you build or support your brand?

Can social bookmarking build your traffic and SEO?

Are your graphics, images, and colors out of date?

It is important that your entire site create a comprehensive image. This image should support your brand. Making huge changes to the overall look and appearance of your site can have a detrimental effect. However, you can update the look of your site and still retain your existing brand image. For example, you can have a complete overhaul of your website navigation and retain your header graphics, logo and font.

Small changes can make a big difference. A simple adjustment of your font to a new and more modern-looking font can add edge and cool appeal to your site.

If you haven’t updated your site in a while, take a look at how you can improve it. Base your considerations on your users’ experience. Make sure each change you make supports your customer and/or your business goals.

Stay on top of web design with this information

Tuesday, March 8th, 2011

Building a successful website always revolves around an elegant design. If your website is easy to navigate, aesthetically pleasing, and packed with great content, your visitors will be more likely to pay a repeat visit. Keep the advice below in mind as it is designed to lead you into creating a website that is both pleasing to the eye and effective.

Try the common “newsletter” technique to keep your readers reminded of your services. Let your customers sign up for important events and updates so that they return to your site. Your website’s sidebar is an ideal location for the signup form, and you should make certain to stay on top of who has registered. Just send your newsletter to those that ask for it, or you may get in trouble.

Search engine capabilities are an essential part of a large site. Try having a search box in the upper-right of your homepage that allows searching for terms on your site. You can get free search boxes from Google or FreeFind.

Consider a free software package when you are setting up your website. Many people falsely believe that they need to purchase expensive software in order to create a good website, however, there are currently numerous excellent free tools on the market that help you to develop a very professional looking website. Just perform a simple search and you’re sure to find some wonderful tools.

If you are agonizing over what color your website’s background should be, don’t be afraid to go with plain, effective white. White backgrounds make your content easier to read, and give your website a more trustworthy feel if you want a professional look. However, intricate designs on your background can distract users and give your site more of an amateurish look. It’s usually better to keep your background simple.

Using proper and high-quality meta tags on your website is crucial to proper web design and attracting more traffic. Quality and relevant meta tags will provide search engines with information regarding your site. Poorly designed meta tags will not reflect the content of your website and will not help attract visitors.

Build websites with fonts that are easy-to-read, professional-looking, and widely available. You can tell if a site is professional just by viewing their fonts. Do not employ exotic fonts that will be absent from many visitors’ computers or over-used fonts such as Comic Sans. Fonts on your website can be set to match the default font used by the computer of your visitors. This can look worse.

Be sure to always look at the links on your site, and make sure none are broken. Do this from time to time, before uploading it to the server. Broken links are one reason for web visitors to leave a site. To maintain your site integrity, test it every time you make a change.

Apply these tips to create a website your potential customers will find appealing and interesting. Remember that your online business greatly depends on how you present yourself and your company online.