Running an online business

April 28th, 2019

What avenues are best to bring customers to you and increase your visibility?

A very effective way to generate business, thus increasing your profits, is to talk to people you know; friends, families, neighbors, hit the pavement, spread the word to everyone you know, especially those who like your business and the products you have to offer. Be creative; if one of your products is a balloon consider going to all the restaurants in your area and make a deal to have your balloons given to the children who enter. When you go to businesses or friends take a few samples of your products to show them, leave your products with them so they can look at them while you are gone and then follow-up with them and find out what they think. Make them feel a part of your business.

Networking is a great way to make business contacts and you can do this almost anywhere that you go. Your local chamber of commerce often has networking functions where you can meet other business owners in your area. You can talk to them about their business and what works for them, exchange business cards. This is a great method for making contacts. After the social function make a point to go and visit their business, develop a relationship with them.

Be apart of a community with the people you want to do business with. Join the groups they congregate in. You want to be able to be a friend that provides advice and helps out. Speak to your friends and gain their trust. This will ensure that they will listen to your recommendations and will trust your instincts on this topic. The point is to make sure the people that are buying from you are not just buyers but trusted friends. They will be who brings you the most business. Word of mouth is the most powerful tool you have and is the hardest to get. This will let others in your community know that you are real and a person. Other questions to ask your self are as follows.

What can I do when I have been running an online home business site for a couple of years but your profits are not as strong as you would like? One thing to do is to review that you are getting enough traffic to your site, if you are satisfied with this aspect of your business you might want to consider increasing your sales through the method of follow-up promotions. The beauty of this idea is that it does not necessarily bring more hits to your site but it does bring more people to your site that will buy more of your products and this will generate more income. If you have customers, at least 30 percent of them will purchase from you again and this number will continue to grow if you use the follow-up techniques that are presented in this article.

Take a good look at your customer base and realize that you can have them buying many times from you than someone else if you follow-up with them. If they already like the product they purchased from you, there is a good chance if you offer them another product or a discount on what they already purchased, they will come back to your site and buy again, and then they will spread the news of your site to their friends. When customers like a product, they tell others. The more you follow-up and offer them items from your site the faster your profits will begin to increase.

One of the techniques used in the follow-up is to reward your customers for using your site and buying your products. In addition, you can reward them for referrals to others. Special notices that say thank you for their purchase or offering a small discount if they come back or refer your business to a friend are all great ways to increase your profit margin. Another technique is when your customer signs up at your sight are sure to send confirmation messages that their request was received though instead of simply saying, ìwe have received your requestî add a little something extra in there. This is a great time to offer them something extra from your sight or a discount off there next purchase, be creative and you will be amazed at the responses you will receive.

The importance of this approach is to let your customers know that you are following-up with them to make sure they are happy with their purchase and that if they have any questions or concerns they can contact you. Do not overwhelm them with sales pitches let that become a secondary message. Make them feel like you really care about their satisfaction with your product.

How to Increase Blog Traffic

November 16th, 2018

“Build it and they will come”, that’s what someone said in the film Field of Dreams. Ok, it wasn’t “they will come”, but “he will come”. But for this blog post, it will do.

Many, if not most, people who build websites or blogs really think that others will miraculously find it on Google, Bing or Yahoo with little or no effort. Well, for better or worse, it just doesn’t happen.

Think of your website or blog as any other type of business. A brick & mortar business has to attract new customers, and you have to attract visitors if you want to increase traffic to your website.

A short review of Radar.io

March 13th, 2018

For today’s mobile app developers, the real challenge is finding creative and innovative ways to use all the location data that your users are generating. One easy way to do that is by deploying a location platform for mobile apps like Radar (radar.io). With Radar, developers can quickly add location context and tracking to their apps with just a few lines of code.

Radar is a New York-based tech company, and members of its executive team have experience at companies such as Uber and Foursquare. That gives you an idea of the type of company that could deploy a location platform like Radar to drive future business growth. Big-name clients of Radar already include Chick-fil-A, Warby Parker, Gas Buddy, Raise and Seat Geek.

As you can probably tell from this abbreviated client list, there are plenty of use cases for Radar, including shopping, travel, food, entertainment, social media, and on-demand delivery services. Many companies today are adopting a mobile-first mentality, and new platforms such as Radar (which launched in May 2016) make it easier for developers to create best-in-class apps that really help them make better use of all the location data out there.

And, unquestionably, there is plenty of location data out there – Radar has been installed on millions of devices and currently processes billions of locations each week. Radar regularly tweets out geographic maps, showing exactly how much data is being sent out each week.

By far, the most popular use for the Radar platform includes the construction of “geofences.” In other words, you can construct a “fence” around a particular geolocation (usually a business or your home). As soon as a user enters this geofenced area, a mobile app can execute a command. For example, say that you are a fast food company in a large metropolitan area – every time one of your mobile app customers enters a geofenced region that you set in advance, you could send out a special coupon, discount or promotion.

In terms of geofences, Radar is different from other location platforms in that it also comes with “stop detection” – this simply means that it offers developers the option to wait for a user to stop within a geofenced area before sending out an offer or promotion. Just think of why this is important – if you are walking through a crowded shopping mall, you don’t want to be flooded with offers on your phone as you walk by various stores. Instead, you should only get an offer from a store where you have stopped. That’s something that is possible for developers to add with Radar.

Moreover, to make the platform as flexible and useful as possible, Radar easily integrates with other platforms, such as mParticle, Segment, Appboy, Yext and Urban Airship. This ensures that all location data that is being collected can be used by a variety of other platforms.

And there is one more reason why Radar is such a standout location platform: it takes data privacy very seriously. Radar is not an ad tech company, and that means it won’t resell any location data to advertisers or other third parties. Moreover, it doesn’t incentivize app developers to share data to these third parties. So you can be assured that whatever app you build is not going to be viewed as spammy or intrusive by your customers.

Perhaps the best part about Radar is that it is free to use for your first 100,000 monthly tracked users (MTUs) and first 10,000 geofences. Of course, if you’re a huge national brand, you would need to sign up for the “Enterprise” version of the platform, which comes with unlimited MTUs and an unlimited number of geofences.

FINAL RECOMMENDATION: If your company is looking to develop a better mobile app, the Radar location platform can help you make better use of your customer location data, all at an unbeatable price (free).