Posts Tagged ‘color scheme’

The Psychology behind Choosing the Right Colors for Your Website

Sunday, October 13th, 2019

Did you know that simply changing the color of your copy can change your conversions and sales? It is true. Color has the power to affect our emotions. This means choosing the colors for your website is not a black-and-white decision.

Matching Your Niche to the Right Color

You want your website to fit your niche and audience, right? Some topics lend themselves to certain colors. For example, if it is a website about love and romance you might use red or purple colors on the site. Take a look at these popular colors and the emotions they evoke:

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

Red colors are generally associated with love, passion, romance, danger, excitement, action, and adventure. Red is also a great color if you want to grab someone’s attention. It is often used in the headline on a sales page. Studies have shown it generated a higher conversion rate than other colors.

Blue often represents calmness. It is often used to exhibit a professional image. It is associated with trustworthiness and success. Its a symbol of water, purity, and cleanliness.

Green often represents money. It also represents sustainable living, health, and nature. Green is another calming color that symbolizes life.

Orange often represents or evokes creativity, celebration and fun.

Purple stands for passion. It is also commonly used to represent royalty, luxury and fantasy.

White is clean. It is simple and it is innocent.

Yellow isn’t a color commonly used on websites. Yellow can cause people to feel irritated or anxious. However, it can also represent playfulness and fun. Many people associate pale yellow with youth.

Pink is a soft color. It is also a very feminine color. It is great for love, baby girls, women’s health and even young girls fashion and interests.

Brown is an earthy color. It represents simplicity, matter-of-fact attitudes and nature.

Black, while it can be dark and mysterious, is also solid. It is a color that leaves no room for doubt.

Do the colors on your website presently support the image you want to portray? Do they have the desired effect on your prospects and visitors? If you’re unsure, consider making minor changes and testing and tracking results. Test the color of your headline. Test the color of your background. Test the color of your forms too.

Color has a dramatic effect on emotions. It can motivate, inspire, and touch. Take advantage of the effect color has and use it on your site to help you achieve your goals.

Your Site Is But A Modification Away !

Friday, November 12th, 2010

No website is perfect the first time. The fact that over 75% of all websites are redesigned after the initial publishing to the internet. This is due to the ever changing needs of the internet users and the changes of the search engines that locate the websites.

When selecting a website designer, it is important that the designer is available to the potential changes of the site to help make it more beneficial of the business. The changes of the site include flash design, presentations, content, and search engine optimization, adding new features, e-commerce, and auto responders to potential clients.

Numerous features are added to an existent website to increase the traffic such as database features to log and store the site visitors. The option to contact the visitors at a later time adds to the potential profits of the business. Having the interests or customer contact information also reduces the chances of the contacts from the business to be placed in the SPAM locations of the internet services providers. This increases the customer contacts and potential sales from those contacts.

Sometimes the original website needs to be modified to increase the SEO of the content of the site. Keywords and phrases change frequently leading to changes on the webpages. Without the changes and updates of the SEO wordings, the sites will lose the traffic and impact of the internet users.

Adding the relevant keywords and phrases to the site on a regular basis will help keep the custom website design fresh for all users and potential customers. Professional developers know this is crucial for a business to be successful. They will strive to keep the site fresh and appealing for their clients.

The focus on SEO is only one of the custom designs for a website. Having a means to track and monitor the visitors to the site is relevant to the success of the site and business. This is done by adding a visual or hidden counter on the site that reports the traffic to the business. The visual counter is one appealing aspect to site visitors since no one wants to use a site that is not appealing to other internet visitors.

Focusing On Custom Website Design

Wednesday, November 3rd, 2010

When a website is designed with creative approaches, it will lead to more internet traffic and sales. The main focus on the design of custom websites is to keep the end-users in mind at all times. If the site is not user friendly, it will not be one that creates a pleasant experience.

Professional designs focus on visual displays and designs that identify with the business to connect with the target audience and entice them to purchase from the site. The users will want to return to the site repeatedly when the site is a good experience.

Highlighting the main message of the business is essential to getting the message across the site visitors. Since each site is unique as the business, it is important to have a tailored design to meet the goals and needs of the business with all effectiveness of the web design.

The site should be developed individually in the highest quality methods with coding for all businesses. From start to finish, the site should be constructed based on the business and all the demands it has for the website. Incorporating graphics into the site need to be from the individual business for a personal effect on the site viewers.

The site needs to be static and dynamic as well as compliant to all the needs of users for accessibility and remain in a uniform appearance. No matter what platform the users have, the website needs to be viewable and usable with the various browsers and operating systems. When a website lacks these features, sales are lost.

The importance of a user-friendly website is the main objective of designers. Professionals that are educated and trained in the latest technologies that are ever changing achieve this with custom web design.

When you want an outstanding custom website design, seek only a proven designer who is willing to work with your business every step of the way and after it is published on the internet.