Posts Tagged ‘web development’

The Psychology behind Choosing the Right Colors for Your Website

Sunday, October 13th, 2019

Did you know that simply changing the color of your copy can change your conversions and sales? It is true. Color has the power to affect our emotions. This means choosing the colors for your website is not a black-and-white decision.

Matching Your Niche to the Right Color

You want your website to fit your niche and audience, right? Some topics lend themselves to certain colors. For example, if it is a website about love and romance you might use red or purple colors on the site. Take a look at these popular colors and the emotions they evoke:

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

Red colors are generally associated with love, passion, romance, danger, excitement, action, and adventure. Red is also a great color if you want to grab someone’s attention. It is often used in the headline on a sales page. Studies have shown it generated a higher conversion rate than other colors.

Blue often represents calmness. It is often used to exhibit a professional image. It is associated with trustworthiness and success. Its a symbol of water, purity, and cleanliness.

Green often represents money. It also represents sustainable living, health, and nature. Green is another calming color that symbolizes life.

Orange often represents or evokes creativity, celebration and fun.

Purple stands for passion. It is also commonly used to represent royalty, luxury and fantasy.

White is clean. It is simple and it is innocent.

Yellow isn’t a color commonly used on websites. Yellow can cause people to feel irritated or anxious. However, it can also represent playfulness and fun. Many people associate pale yellow with youth.

Pink is a soft color. It is also a very feminine color. It is great for love, baby girls, women’s health and even young girls fashion and interests.

Brown is an earthy color. It represents simplicity, matter-of-fact attitudes and nature.

Black, while it can be dark and mysterious, is also solid. It is a color that leaves no room for doubt.

Do the colors on your website presently support the image you want to portray? Do they have the desired effect on your prospects and visitors? If you’re unsure, consider making minor changes and testing and tracking results. Test the color of your headline. Test the color of your background. Test the color of your forms too.

Color has a dramatic effect on emotions. It can motivate, inspire, and touch. Take advantage of the effect color has and use it on your site to help you achieve your goals.

How cool is your website?

Saturday, October 12th, 2019

Is your website lacking a cool factor? It is important to keep up with trends and technology. Visitors make a snap judgment when they visit your site. If it looks old and dated, it may discredit you. Here is how to design a modern and cool-looking website to stay current and credible.

When was the last time you updated your site?

This is the first and most basic question. If it was more than a year ago, chances are you are missing out. New technologies and website features are developed on a regular basis. You certainly don’t have to take advantage of all of them. However, you can freshen up and modernize your website at least once a year.

What features and functions do your prospects use?

Social networking is an easy example. Just about everyone from the age of twelve on up is using some social networking site. Facebook, Twitter, LinkedIn are just a few examples. If your audience is using these, then adding them to your site makes sense. It will help keep it up to date. It will also provide a connection to your audience.

What can you add or modify to enhance the experience?

Elements shouldn’t be added to your site just because they are cool or cutting edge. They need to support your overall goals and purpose. Take a look at the technology offered today and how it might support your business. Explore how it might add value to your customers.

For example:

Do you use video on your site? Video is a growing trend and one that many prospects respond to.

Are your prospects active on social networking sites? How can you add this behavior to your business model to add value?

Can you take advantage of your prospects and visitors to add content to your site?

Would a blog help you build or support your brand?

Can social bookmarking build your traffic and SEO?

Are your graphics, images, and colors out of date?

It is important that your entire site create a comprehensive image. This image should support your brand. Making huge changes to the overall look and appearance of your site can have a detrimental effect. However, you can update the look of your site and still retain your existing brand image. For example, you can have a complete overhaul of your website navigation and retain your header graphics, logo and font.

Small changes can make a big difference. A simple adjustment of your font to a new and more modern-looking font can add edge and cool appeal to your site.

If you haven’t updated your site in a while, take a look at how you can improve it. Base your considerations on your users’ experience. Make sure each change you make supports your customer and/or your business goals.

Focusing On Custom Website Design

Wednesday, November 3rd, 2010

When a website is designed with creative approaches, it will lead to more internet traffic and sales. The main focus on the design of custom websites is to keep the end-users in mind at all times. If the site is not user friendly, it will not be one that creates a pleasant experience.

Professional designs focus on visual displays and designs that identify with the business to connect with the target audience and entice them to purchase from the site. The users will want to return to the site repeatedly when the site is a good experience.

Highlighting the main message of the business is essential to getting the message across the site visitors. Since each site is unique as the business, it is important to have a tailored design to meet the goals and needs of the business with all effectiveness of the web design.

The site should be developed individually in the highest quality methods with coding for all businesses. From start to finish, the site should be constructed based on the business and all the demands it has for the website. Incorporating graphics into the site need to be from the individual business for a personal effect on the site viewers.

The site needs to be static and dynamic as well as compliant to all the needs of users for accessibility and remain in a uniform appearance. No matter what platform the users have, the website needs to be viewable and usable with the various browsers and operating systems. When a website lacks these features, sales are lost.

The importance of a user-friendly website is the main objective of designers. Professionals that are educated and trained in the latest technologies that are ever changing achieve this with custom web design.

When you want an outstanding custom website design, seek only a proven designer who is willing to work with your business every step of the way and after it is published on the internet.