If you’re running any kind of online business, you need to keep your bounce rate low. Your bounce rate refers to the rate of customers who only stay on your website for a single page before leaving, instead of browsing further and eventually making a purchase. To draw a comparison, this is like if a customer walked into a store and walked out without browsing the products or making a purchase.
You can use free tools like Google Analytics to see your bounce rate, and if it is higher than 50% you should make it your goal to lower it as much as possible. A lower bounce rate means that consumers will spend more time on your website, allowing you to convert them into customers. Here are 8 of the best tips to reduce bounce rate and increase conversions for your business.
1. Focus On Fast Loading Times
One of the most effective ways to reduce your bounce rate and increase the session duration of each viewer is to make sure your website loads fast. If a potential customer visits your website but has to wait 5 seconds for everything to load, they might not even bother trying to open another page.
There are many reasons why your website might take too long to load, for instance, using too many images, using a slow server, or even the apps and plugins you have on your website. Try to compress your website and remove features that take too long to load. You may even want to switch hosting or get in touch with a web development service to help you create a fast and efficient website for your business.
2. Create Longer Content
Another way to keep people on your website for longer and increase your conversion rate is by including enticing content. Every online business should post search engine optimized blogs targeted at common keywords and terms that their target customers are likely to search for.
However, once people find your website from Google, you’ll want to keep them there for as long as possible. That’s why you should create longer content that engages them. For instance, create detailed guides of over 1000 words and top lists with plenty of products. This will make viewers much more likely to continue reading and check out other pages.
3. Add More Internal Links
While making your content longer can help increase the session duration of each user and make them more likely to continue browsing, you should also actively encourage them to visit other pages of your website. This can instantly reduce your bounce rate if implemented correctly.
You should fine-tune your content and link any important keywords to other pages on your website. You should also regularly link to product pages, as this can make people much more inclined to make a purchase. Not only will this reduce your bounce rate, but it can also help boost your search engine optimization (SEO).
4. Use Detailed Product Pages
In some cases, your product pages might be the first place that people see when they visit your website, especially if you work on your SEO and people find your products via Google or Google Shopping. As such, it’s important to keep viewers engaged and turn them into customers.
You should use detailed product pages that list out everything people need to know about a product or service. Give them reasons to buy it and include customer reviews so they can see what other people say about it. You should also include a gallery of high-quality images for them to browse, as well as links to related products. Whether they purchase the product or visit other product pages, this will work wonders for reducing your bounce rate and increasing conversions.
5. Add More Video Content
Video content can also be incredibly impactful when used correctly. For example, let’s say you find a cool product, but the description isn’t grabbing you and the images don’t tell you enough. A well-made promotional video might be enough to turn you into a buyer.
Using videos on product pages is especially effective, but you should also add relevant videos to your SEO content pages. Videos can make viewers more engaged and make them stick around for longer.
6. Include A Strong Call-To-Action On Every Page
One of the best ways to reduce your bounce rate and convert viewers into customers is by including a strong call-to-action (CTA) on every page of your website. A call-to-action is a piece of text that encourages them to complete a particular action. In this case, buying something.
For example, if you’re running an online gardening shop and write a blog on how to get started with gardening, make sure the last paragraph encourages them to buy from you. A conclusion that tells them they can get high-quality products delivered to their home right now with a link to your online shop can eventually turn many casual visitors into loyal customers.
7. Include Interactive Elements
Interactive content is great for keeping people on your website. People will be more likely to stick around and browse other pages if you add something that engages them, leading to lower bounce rates and increased session durations.
Videos and interactive infographics about your products or services can work well for this. If you’re offering some kind of web app, you could even include a live demo. Quizzes can also be extremely effective. For instance, a running store could include a “What’s the Best Running Shoe for You?” quiz that leads them directly to a product page.
8. Monitor Your Analytics
To keep your bounce rate low and your conversion rate high, make sure you regularly monitor your analytics. A platform like Google Analytics can tell you which pages are bringing you the most visitors, how long they spend on each page, and which pages have the highest bounce rate.
You can use the information you get from your analytics to fine-tune your approach and lower the bounce rate of each page. For instance, you might need to add more internal links to one page and a call-to-action to another. Keep doing this and you’ll notice your bounce rate creeping lower as time goes on.
Whatever kind of online business or blog you’re running, you’ll want to keep people on your site for as long as possible. These tips can help you stop people from leaving your website and even help you convert them into customers. In turn, this will also help boost your SEO and bring even more visitors to your website.