Archive for October, 2013

The Truth About PPC Management Budgets: 4 Ways to Stop Wasting Money

Tuesday, October 22nd, 2013

Wasting moneyOnline marketers favor paid search advertising because of its ease of use, measurability and real-time responsiveness.

In comparison to organic search, it is easy to spend more money in pay per click or PPC management due to an increased number of advertisers bidding on high-volume keywords.

Paying more money to acquire customers makes financial sense, if you convert first-time buyers into long-term customers.


Increase Blog Traffic By Doing Proper Keyword Research

Thursday, October 17th, 2013

Keyword ResearchI always become sad when I see a post on a forum from a newbie asking “why is my blog not showing in Google?” Only to find out that their blog is not targeting any keyword.

Another popular question is; “I’ve been blogging for 5 months but I’m not getting any traffic…”

You can’t blame the poor newbie because they joined some program that told them blog about anything, everyday.

What is anything? Will anything increase my blog traffic or bring me leads? Who’s searching for anything?


3 Ways to Boost Readership in the Fall

Wednesday, October 16th, 2013

Fall LeavesWhile any opportunity to boost readership for your online publication or blog should be taken seriously, fall presents a unique opportunity to reach out to new readers and to re-engage existing ones. Have you thought of your strategy for this season? Whether you have or you’re just getting started, consider some of the options below.