How cool is your website?

October 12th, 2019

Is your website lacking a cool factor? It is important to keep up with trends and technology. Visitors make a snap judgment when they visit your site. If it looks old and dated, it may discredit you. Here is how to design a modern and cool-looking website to stay current and credible.

When was the last time you updated your site?

This is the first and most basic question. If it was more than a year ago, chances are you are missing out. New technologies and website features are developed on a regular basis. You certainly don’t have to take advantage of all of them. However, you can freshen up and modernize your website at least once a year.

What features and functions do your prospects use?

Social networking is an easy example. Just about everyone from the age of twelve on up is using some social networking site. Facebook, Twitter, LinkedIn are just a few examples. If your audience is using these, then adding them to your site makes sense. It will help keep it up to date. It will also provide a connection to your audience.

What can you add or modify to enhance the experience?

Elements shouldn’t be added to your site just because they are cool or cutting edge. They need to support your overall goals and purpose. Take a look at the technology offered today and how it might support your business. Explore how it might add value to your customers.

For example:

Do you use video on your site? Video is a growing trend and one that many prospects respond to.

Are your prospects active on social networking sites? How can you add this behavior to your business model to add value?

Can you take advantage of your prospects and visitors to add content to your site?

Would a blog help you build or support your brand?

Can social bookmarking build your traffic and SEO?

Are your graphics, images, and colors out of date?

It is important that your entire site create a comprehensive image. This image should support your brand. Making huge changes to the overall look and appearance of your site can have a detrimental effect. However, you can update the look of your site and still retain your existing brand image. For example, you can have a complete overhaul of your website navigation and retain your header graphics, logo and font.

Small changes can make a big difference. A simple adjustment of your font to a new and more modern-looking font can add edge and cool appeal to your site.

If you haven’t updated your site in a while, take a look at how you can improve it. Base your considerations on your users’ experience. Make sure each change you make supports your customer and/or your business goals.

Running an online business

April 28th, 2019

What avenues are best to bring customers to you and increase your visibility?

A very effective way to generate business, thus increasing your profits, is to talk to people you know; friends, families, neighbors, hit the pavement, spread the word to everyone you know, especially those who like your business and the products you have to offer. Be creative; if one of your products is a balloon consider going to all the restaurants in your area and make a deal to have your balloons given to the children who enter. When you go to businesses or friends take a few samples of your products to show them, leave your products with them so they can look at them while you are gone and then follow-up with them and find out what they think. Make them feel a part of your business.

Networking is a great way to make business contacts and you can do this almost anywhere that you go. Your local chamber of commerce often has networking functions where you can meet other business owners in your area. You can talk to them about their business and what works for them, exchange business cards. This is a great method for making contacts. After the social function make a point to go and visit their business, develop a relationship with them.

Be apart of a community with the people you want to do business with. Join the groups they congregate in. You want to be able to be a friend that provides advice and helps out. Speak to your friends and gain their trust. This will ensure that they will listen to your recommendations and will trust your instincts on this topic. The point is to make sure the people that are buying from you are not just buyers but trusted friends. They will be who brings you the most business. Word of mouth is the most powerful tool you have and is the hardest to get. This will let others in your community know that you are real and a person. Other questions to ask your self are as follows.

What can I do when I have been running an online home business site for a couple of years but your profits are not as strong as you would like? One thing to do is to review that you are getting enough traffic to your site, if you are satisfied with this aspect of your business you might want to consider increasing your sales through the method of follow-up promotions. The beauty of this idea is that it does not necessarily bring more hits to your site but it does bring more people to your site that will buy more of your products and this will generate more income. If you have customers, at least 30 percent of them will purchase from you again and this number will continue to grow if you use the follow-up techniques that are presented in this article.

Take a good look at your customer base and realize that you can have them buying many times from you than someone else if you follow-up with them. If they already like the product they purchased from you, there is a good chance if you offer them another product or a discount on what they already purchased, they will come back to your site and buy again, and then they will spread the news of your site to their friends. When customers like a product, they tell others. The more you follow-up and offer them items from your site the faster your profits will begin to increase.

One of the techniques used in the follow-up is to reward your customers for using your site and buying your products. In addition, you can reward them for referrals to others. Special notices that say thank you for their purchase or offering a small discount if they come back or refer your business to a friend are all great ways to increase your profit margin. Another technique is when your customer signs up at your sight are sure to send confirmation messages that their request was received though instead of simply saying, ìwe have received your requestî add a little something extra in there. This is a great time to offer them something extra from your sight or a discount off there next purchase, be creative and you will be amazed at the responses you will receive.

The importance of this approach is to let your customers know that you are following-up with them to make sure they are happy with their purchase and that if they have any questions or concerns they can contact you. Do not overwhelm them with sales pitches let that become a secondary message. Make them feel like you really care about their satisfaction with your product.

How to Increase Blog Traffic

November 16th, 2018

“Build it and they will come”, that’s what someone said in the film Field of Dreams. Ok, it wasn’t “they will come”, but “he will come”. But for this blog post, it will do.

Many, if not most, people who build websites or blogs really think that others will miraculously find it on Google, Bing or Yahoo with little or no effort. Well, for better or worse, it just doesn’t happen.

Think of your website or blog as any other type of business. A brick & mortar business has to attract new customers, and you have to attract visitors if you want to increase traffic to your website.