No website is perfect the first time. The fact that over 75% of all websites are redesigned after the initial publishing to the internet. This is due to the ever-changing needs of the internet users and the changes of the search engines that locate the website, .adding new features, e-commerce, and auto responders to potential clients.
Numerous features are added to an existent website to increase the traffic such as database features to log and store the site visitors. The option to contact the visitors at a later time adds to the potential profits of the business. Having the interests or customer contact information also reduces the chances of the contacts from the business to be placed in the SPAM locations of the internet services providers. This increases the customer contacts and potential sales from those contacts.
Sometimes the original website needs to be modified to increase the SEO of the content of the site. Keywords and phrases change frequently leading to changes on the webpages. Without the changes and updates of the SEO wordings, the sites will lose the traffic and impact of the internet users.
Adding the relevant keywords and phrases to the site on a regular basis will help keep the custom website design fresh for all users and potential customers. Professional developers know this is crucial for a business to be successful. They will strive to keep the site fresh and appealing for their clients.
The focus on SEO is only one of the custom designs for a website. Having a means to track and monitor the visitors to the site is relevant to the success of the site and business. This is done by adding a visual or hidden counter on the site that reports the traffic to the business. The visual counter is one appealing aspect to site visitors since no one wants to use a site that is not appealing to other internet visitors.